Beyond theory to practice . . . at this workshop you'll learn how to avoid these problems by applying what you learn. You'll write, read what you write, and get feedback on:

●    Reads more like an academic paper than a conversation—preferring abstract concepts over making a human connection 
●    Has fewer narrative linguistic features and rhetorical structures than an official document—high exposition/low dialogue
●    Lacks the three types of characters needed to build a story—protagonists, antagonists, and ensemble cast members
●    Fails to create tension with events, dialogue and imagery—doesn't make a reader scared, sad, glad or mad enough to act 
●    Neglects to offer the leading role of hero to a donor—doesn't show how their gift can bring resolution to a nonprofit's story

October 2018 Seminars (To register, click on the "Register for Seminar" tab above)

  • Thursday, October 25 | Blackwell Inn at Ohio State University| 2110 Tuttle Park Place | Columbus, Ohio 43210
  • Tuesday, October 30  | Cincinnati Marriott North Hotel |  6189 Muhlhauser Road | West Chester, Ohio 45069

       For more information, download our Writing Workshop Brochure:

Cost: $225 | Lunch & Parking not included

Lunch: If you wish to join other participants for lunch, you may pre-order a meal in the morning
Schedule: 9 am - 4 pm | Lunch 12 - 12:45 pm | Free Briefing: 4:15 pm - 5 pm (for those unable to attend seminar)
To Register: Click on the Upcoming Seminar tab above

Two Ways to Pay:

  • Pay online by clicking the PayPal Pay Now icon
  • Pay with a check by completing and mailing back the registration coupon in our brochure

           (If name on card or check is not participant's, please email attendee list to

Click To Download Brochure

Whether you raise major gifts face-to-face or speak to groups . . .  whether you create direct mail letters, grant proposals, or online content—each of these tasks begins with writing. Dr. Frank Dickerson's analysis of 1.5 million words of fund-raising copy found that the typical appeal:​

●    10 rhetorical superstructures of the connecting narrative moment—the heart and soul of a fund appeal
●    23 linguistic features of personal emotional connection—words that make an appeal read like a coversation sounds
●    6 linguistic features of obfuscation to avoid—words and structures that create dense, tangled, detached prose
●    6 linguistic substructures of narrative—the story materials used to build the connecting narrative moment
●    5 visual language factors that add to text what a smile adds to speech—how paralanguage 
lifted response 346%

Do You Make These Five Fatal Mistakes When You Write a Fund Appeal?

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