Beyond theory to practice . . . at this workshop you'll learn how to avoid these problems by applying what you learn. You'll write, read what you write, and get feedback on:

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Do You Make These Five Fatal Mistakes When You Write a Fund Appeal?

       For more information, download our Writing Workshop Brochure:

Cost: $225 | Lunch & Parking not included

Lunch: If you wish to join other participants for lunch, you may pre-order a meal in the morning
Schedule: 9 am - 4 pm | Lunch 12 - 12:45 pm | Briefing: 4:15 pm - 5 pm (for those unable to attend workshop)
To Register: Click on the Upcoming Seminar tab above

Two Ways to Pay:

  • Pay online by clicking the PayPal Pay Now icon
  • Pay with a check by completing and mailing back the registration coupon in our brochure

           (If name on card or check is not participant's, please email attendee list to

●    Reads more like an academic paper than a conversation—preferring abstract concepts over making a human connection 
●    Has fewer narrative linguistic features and rhetorical structures than an official document—high exposition/low dialogue
●    Lacks the three types of characters needed to build a story—protagonists, antagonists, and ensemble cast members
●    Fails to create tension with events, dialogue and imagery—doesn't make a reader scared, sad, glad or mad enough to act 
●    Neglects to offer the leading role of hero to a donor—doesn't show how their gift can bring resolution to a nonprofit's story

Whether you raise major gifts face-to-face or speak to groups . . .  whether you create direct mail letters, grant proposals, or online content—each of these tasks begins with writing. Dr. Frank Dickerson's analysis of 1.5 million words of fund-raising copy found that the typical appeal:​

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●    10 rhetorical superstructures of the connecting narrative moment—the heart and soul of a fund appeal
●    23 linguistic features of personal emotional connection—words that make an appeal read like a coversation sounds
●    6 linguistic features of obfuscation to avoid—words and structures that create dense, tangled, detached prose
●    6 linguistic substructures of narrative—the story materials used to build the connecting narrative moment
●    5 visual language factors that add to text what a smile adds to speech—how paralanguage 
lifted response 346%