Beyond theory to practice . . . at this workshop you'll learn how to avoid these problems by applying what you learn. You'll write, read what you write, and get feedback on:

●    Reads more like an academic paper than a conversation—preferring abstract concepts over making a human connection 
●    Has fewer narrative linguistic features and rhetorical structures than an official document—high exposition/low dialogue
●    Lacks the three types of characters needed to build a story—protagonists, antagonists, and ensemble cast members
●    Fails to create tension with events, dialogue and imagery—doesn't make a reader scared, sad, glad or mad enough to act 
●    Neglects to offer the leading role of hero to a donor—doesn't show how their gift can bring resolution to a nonprofit's story

To download the Workshop Brochure click on the left thumbnail.
To download the Seminar Agenda click on the right thumbnail.
Cost: $189 | Lunch & Parking: not included
Seminar: 9 am - 4 pm | Free Briefing: 4 pm - 5 pm
To pay by check, return the brochure payment coupon. Or . . .
Click on the Pay Now icon below for the date and venue of choice.

( If name on card is not participant's, email their name to: Frank@NarrativeFundRaising.org )

Workshop Brochure

Seminar Agenda

Whether you raise major gifts face-to-face or speak to groups . . .  whether you create direct mail letters, grant proposals, or online content—each of these tasks begins with writing. Dr. Frank Dickerson's analysis of 1.5 million words of fund-raising copy found that the typical appeal:​

●    10 rhetorical superstructures of the connecting narrative moment—the heart and soul of a fund appeal
●    23 linguistic features of personal emotional connection—words that make an appeal read like a coversation sounds
●    6 linguistic features of obfuscation to avoid—words and structures that create dense, tangled, detached prose
●    6 linguistic substructures of narrative—the story materials used to build the connecting narrative moment
●    5 visual language factors that add to text what a smile adds to speech—how paralanguage 
lifted response 346%

Do You Make These Five Fatal Mistakes When You Write a Fund Appeal?

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